There is growing competition and an increasing choice of national and international, scientific events and vocational training. In this context and particularly with regard to your objectives for the event, the importance of professional marketing is increasing. Further possible aims could include the distribution and exchange of information on your work as well as raising your industry’s and the public's attention to it, or to enlarge the number of members of your expert association, to gain financial profits by hosting the event or to raise people’s awareness of your institution or association etc.
The planning, employment, coordination and control of all available marketing instruments play a vital role for the realisation of your objectives.
The following marketing instruments are successfully employed by Conventus to realise your aims:
-Compiling a media plan
-Establishment and integration of a corporate design (print media, congress website)
-Compiling an updated postal and electronic mailing list
-Setting links to the congress website
-Registering your congress in print, industry and online calendars
-Application for topic-related expert congresses
-Establishing an updated regional and supraregional press mailing list
-Compiling an individualised press plan
-Cooperation with specialised publishers (media cooperation)
-Placing your current event topics in relevant media
-Organising press conferences
-Compiling a press kit and a press review